• A multi-award winning service provider

    Debt Rehabilitation. Debt Review.


  • Personalised debt review solutions

    Debt Rehabilitation. Debt Review.


  • Unique collections and debtors management strategies

    Debt Rehabilitation. Debt Review.



Consumer Friend provides specialised business support services with comprehensive and compelling solutions for the debt rehabilitation and debt review industry. A key focus of the business is ensuring cash flow optimisation for clients, through unique collections and debtor management strategies.



Consumer Friend was initially a department within the Durban Law Firm Easton-Berry Incorporated.

In 2005, with the implementation of the National Credit Act, the Directors of the Law Firm realized the potential of creating a unique service offering to the South African Credit Industry. Consumer Friend was launched as a separate business, offering comprehensive and compelling debt review and debt rehabilitation solutions for Credit Providers in South Africa.

In addition to dealing with all administrative and statutory requirements, a key focus of the business is ensuring cash flow optimization for Clients. Part of this strategy includes a specialist debt recovery entity collecting on accounts which have terminated from their Debt Review plan.

Over the past decade, Consumer Friend has established close working relationships with Debt Counsellors and Payment Distribution Agencies (“PDA’s”). These established relationships ensure effective restructuring of debt and the implementation of realistic payment solutions between stressed Consumers and Credit Providers. System integration and constant development with all key players ensure that Consumer Friend remains the market leader in the Debt Review Industry.

Consumer Friend and its Executives have always remained at the forefront of the relatively young South African, Debt Review Industry. This includes addressing Parliament on Debt Review issues and being commissioned by Parliament to compile working papers on Debt Review for the Portfolio Committees of Justice, Finance, and Trade & Industry. Our CEO currently represents the Retail Industry nationally on the Credit Industry Forum and sits in an advisory capacity on the various sub-committees established by the National Credit Regulator.

We can assist with any stage of the business process using our industry-leading platform to manage large volumes of workflow expertly and accurately.
If the client prefers to manage workflow using their tried and tested platforms, we offer a Remote services option whereby our staff simply log into the client’s system through secured channels and work as one of the team.
We offer a comprehensive data clean-up solution where data needs to be “recaptured” accurately and completely to enhance the client’s data quality and ultimately their reporting functionality.
Our Business Intelligence team provides our clients with custom made and bespoke reporting packs that can provide value added insight into the performance of their portfolios with a key focus area being debtors payment performance.



Our clients include all stakeholders within the debt rehabilitation industry value chain from cradle to grave.


NCR Circular on Standardised Court OrdersREAD MORE

NCR Circular on Standardised Court Orders

Towards the end of 2020, after deliberations with various related stakeholders, the NCR issued a circular developed by the CIF with proposed operational solutions to standardize debt review court orders. It further addresses the inability of debt counsellors to comply with the 2012 Regulations due to delays by the courts to make the granted court […]

Debt Counselling Misleading Market PracticesREAD MORE

Debt Counselling Misleading Market Practices

Circular 10 of 2020 In 2015, the National Credit Regulator (“the NCR”) through Circular 1 of 2015 communicated the general standard expected from Debt Counsellors (DCs) when advertising or marketing the debt counselling service. Furthermore, the NCR in 2019 released a webinar on the practical application of Circular 1 of 2015 to ensure that DCs […]

Are you really POPIA CompliantREAD MORE

Are you really POPIA Compliant?

Panelists: Denise Hartley – First National Bank Justin van der Linde – Consumer Friend Date: Thursday, 19 November Time: 9 – 10 am Place: Zoom


“During the past 12 years, our company has worked with Consumer Friend who have provided us with specialized business support services with regards to our debt review book. The company uses a unique collections and debtor management strategy and we are fully satisfied with the working relationship that we have with Consumer Friend.”

Debbie Minnaar, The Foschini Group Limited